We need Bond…James Bond
“Your mission is to locate the source of our problem…gather all the Intel possible…and remedy the situation…and for God’s sakes Bond…you don’t have to kill everyone while doing it!” – M, Director of MI6
With the release of the new 007 movie ‘Quantum of Solace’ opening today in theatres all across the US…I thought it would be appropriate to talk about the quantum of today’s economy in the digital industry and where solace may actually reside.
I mean …come on people…this is James Bond!!!
After a year of waiting for the sequel to last years blockbuster… my sons and seven of their High School buddies donned our best Bond suits and tuxedos (no kidding…we really did!) and headed to the 12:01 a.m. show to watch the gritty new Bond (Daniel Craig) bust heads and take on the evils of the day.
“What the hell is this organization Bond…how can they be everywhere and we know absolutely nothing about them” – M
For ‘M’…the enemy was a mysterious organization…for us it’s the economy. So how do we combat the evils that lie in our digital economy? What challenges do we as marketing and advertising professionals need to pay attention too? Which products and services will allow your business to retain market share or stabilize until the economy gains strength?
“How long have I got” – James Bond
“30 seconds!” – CIA confidant
“Well that doesn’t give us a lot of time” -Bond
If you haven’t already acted…you need to act now!
Maybe you already know what to do…maybe you are positioned to weather this storm or the hurricane winds of this global conundrum. Maybe you recognized the need to evaluate the right industry solutions and trends in January of last year and you have aligned your corporate strategies to protect both company and client alike.
If you did…it is likely your mission was and still is to focus on the following:
Shaken not stirred…you delved into and solidified your current client relationships and developed plans to assure their services were going to be met without interruption.
Like Bond…your decision making was fair and decisive. You knew when to execute and you established price structures with integrity.
Like the leaders of MI6…you trusted and retained the right team, products and services that support the needs of your business.
You had the Bond intuition to anticipate…and the strength to analyze the quantum of data that insured ROI on each and every project and contract.
Ah…great…but Tim what about the Aston Martin…I must have a fast set of wheels to outrun my competition! Well of course you do!
So with exact precision you targeted your services to accommodate proven web marketing tools for ‘08 and ’09. You focused marketing resources to continue to provide exceptional search marketing, analytics, PPC, email and web marketing. Trends…no… I’m not talking just trends…you know what you need…solid practices with positive results.
You are James Bond
“I’m motivated by my duty” – James Bond
You are nimble and fast to react to changes…you are creative and realize that you need to execute with authority…be decisive and accurate.
You own the wisdom and character to overcome adversity.
You are iconic. You are James Bond for your employees, your industry, and your customers.
“You don’t have to worry about me” – Bond
Keep up the good work 007…we need you!
Visit http://www.007.com to catch up on the Quantum of Solace. (property of Sony/MGM) Starring Daniel Craig, Judi Dench, Olga Kurylenko, Mathieu Amalric. Directed by Marc Forster. Rated PG-13 for intense violence and sexual content.