What Women Want

What Women Want
What do Woman Want? Mel Gibson tried to figure it out. As have milions of men on a daily basis. Some of us…better then the other. So from a man who’s perspective is often predicated by guessing…I’ll be happy to say enjoying insights from others certainly is appreciated. Now I’m not talking about the toilet seat problem or answering questions such as ‘how does this outfit make me look?’ I prefer to stay clear of all of that and focus your attention to how applying key learning’s to web experiences benefit what women really want.


Social Gathering
Your primary audience is women…you’ve taken the pain staking steps to produce personas for your website…and as you already suspected your discovery validates that women play are a major audience segment for your brand. So what do we know about the power of women? I just completed reading an excellent research study performed by Shes Connected titled The Power of Social Networking For Women- – July 2009.

Shes Connected
There’s not a week that goes by that you don’t read a study on social networks or on women and the web. Often I wonder whether or not they are credible or if the sampling methods are accurate. From what I gather this study is on target. So let me start by thanking Mark Grindeland and Cathy Harrison for their insight and thorough findings…and for allowing others a view at the ShesConnected research.

Key Findings

  • 53%of online women use Social Networks weekly
  • Women over 50 years old is especially strong. They are the largest user group of social networks.
  • They are highly educated with 23% having a Masters, PHD or advanced degree (vs. 8% nationally)
  • Over a third report they are in business for themselves.
  • 48% spend at least 1-2 hrs online for personal use, and spend 5 or more online for business use.
  • 48% belong to five or more social networks.
  • 59% visit social networks multiple times per day.
  • 83% have more then 50 connections or friends thru social networks
  • They start a large number of groups. 28% say the avegare number joined is 10
  • Safeguarding personal privacy is they number one concern

No Surprise at All
Not surprisingly women are highly engaged and comfortable with technology. Viewing videos, reading blogs, posting photos, writing blogs, and posting comments are common practices.

Top Five Reasons
The top five reasons they belong to Social Networks: Network professionally, stay up-to-date with friends, stay up-to-date with groups they belong to, promote their business, and research products and services.

Keys to Success (always remember to keep the seat down)
The key to any research is how we apply it…and how then we use it to our advantage. What implication the results have for advertisers and marketers is nicely spelled out in the study. Leveraging and providing value to your organization is up to you. I encourage you to read between the lines and expand your opportunities.


About Cloonan

Great Work Inspires Great People I’m always excited to see great peoples work. To hear and learn about others and share in their experiences in life, design and business. Who knows maybe someday I might learn something from you and you may read something of interest from me. Cloonan. Thinking Out Loud The opinions and views written in my blog are my personal views and insights…they do not in any way reflect or represent the views of my employer. The goal and spirit of social media is to increase communities, build relationships, share and put your personal perspective on life’s content. That is the purpose of my blog. I welcome all comments positive or negative to my own. Life is about sharing…it is about respect…it is about consideration…sometimes good and sometimes bad. Slainte’
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2 Responses to What Women Want

  1. Runa says:

    Thank you so much for this interesting and informative article. As a founder & CEO for the global community site for women entrepreneurs http://www.connected-women.com the result is in many ways the feeling we have for activity on our site.

    However due to the fact that women from over 70 countries are using the site to connect & promote we can see there is a big difference how women are using social networking between the western world and other worlds.

    Look forward reading more.


  2. Timothy says:

    Thanks for the comment. I’d welcome hearing how women are using social networking in other parts of the world…please feel free to send me information and share it with this audience.

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