It has become clear to me that shame in advertising has no home. Or maybe shameful has found a home with DIRECTV. Good TV, Better TV…I don’t think so.
I just witnessed the latest commercial from DIRECTV. If you haven’t seen it yet you’ll certainly be hearing about it sooner than later. The new commercial which aired during the NLCS Playoff game on TBS features actors David Spade and the late great comedian Chris Farley re-enacting the famous scene “fat guy in a little coat”. This of course is one of the most memorable scenes in the movie ‘Tommy Boy’ and perhaps one of Farley’s best comic expressions and memories he has left for endearing fans. Mr. Farley passed away a mere 12 years ago…he deserves more respect then this to be certain.
Come on DIRECTV are you kidding me? Is your creative team that lame that they have to resort to this…do you have so little respect for Farley…his family…and his fans to commercialize this memory.
And David Spade are things that bad that you have to sell yourself…and that of a good friend for the little cash this commercial gives you?
DIRECTV you need to fire your agency of record…and whoever is the ECD of record it’s time for you to consider a new career. Ever think about installing DIRECTV dishes?
DIRECTV you can do better. This is a perfect example of creative gone bad.
(I refuse to show the commercial…it just would reinforce the efforts of a company that I no longer care to support.)