‘Perceived’ Value is now (and always has been) ‘Real’ Value ask a true MadMen

Advertising guru Rory Sutherland from a little shop we all know as Ogilvy & Mather has a few things to say about perceived value being just as important to audiences as real value. In other words sports fans…advertising at its best. Old school in a digital world? You betcha.

Let’s be honest shall we…all to often in life we try to make things greater then they actually are…and by doing so we all want and yearn for things we do not have instead of being satisfied with what we do have. What Sutherland does with wit and character is remind each of us that today’s new technologies are simply playing on subjective and intangible values…which in turn allow us to appreciate what is unfamiliar. Simply brilliant.

I don’t think there is a working day that goes by where I don’t pinch myself…smile…and say it’s only advertising or marketing…so don’t get your shorts in a bunch. We are in the job of changing perceptions and impressions which actually do change realities….whether right or wrong.

Once again thanks TEDGlobal2009 for sharing.


About Cloonan

Great Work Inspires Great People I’m always excited to see great peoples work. To hear and learn about others and share in their experiences in life, design and business. Who knows maybe someday I might learn something from you and you may read something of interest from me. Cloonan. Thinking Out Loud The opinions and views written in my blog are my personal views and insights…they do not in any way reflect or represent the views of my employer. The goal and spirit of social media is to increase communities, build relationships, share and put your personal perspective on life’s content. That is the purpose of my blog. I welcome all comments positive or negative to my own. Life is about sharing…it is about respect…it is about consideration…sometimes good and sometimes bad. Slainte’
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