Jon Klassen and studio aka
What do you get when you combine the creativity and talent of Jon Klassen and studio aka? Pure genius. This incredible spot commissioned by the BBC is a fabulous journey and adventure, which captures the spirit of the Winter games. Capturing the mood and style of the 30’s and 40’s spots we join the journey of an Inuit hero as the character battles his way bob sledding, cross country skiing, snowboarding, ski jumping, curling, out running terrors with tremendous adversity.
Inuk Means ‘man’
You have to think that the folks in Vancouver love this spot that pays homage to the indigenous people of the artic the Inuit Indians. Inuit Indians have endeared harsh climates and stark landscapes all of which are beautifully presented in this powerful black and white artistic adaption of this mystical adventure.
2010 Winter Olympics
It is without a doubt one of the most unique Olympics spots ever created. Bold, fearless with a style that proves that creativity is alive and well with director Marc Craste and co-designer Jon Klassen. Hats off to the BBC for being brave enough to allow the study aka and Klassen to own the spot. Far too often creative gets suppressed along the way as clients review concepts. This particular piece aligns with Klassens storyboards and I’m certain with the direction of Craste. What needs to be said is…IT ROCKS!
You may recognize Klassens work from the children’s storybook Coraline or his U2 video (directed by David O’Reilly) and cover artwork ”I’ll go crazy if I don’t go crazy tonight”…all magical and memorable.