Sports Marketing Rap @ BGSU – It’s Worth a Look

It Doesn’t Get Much Better Then This.
You want to promote a new sports arena and recognize the generous philanthropy that helped you build a first-class basketball facility create a Rap video. Huh? That’s exactly what the folks at Bowling Green State University decided to do by featuring their students and aligning them brilliantly with those who made the contributions to exult the new Stroh Center. The Stroh Center Rap features freshman rap singer Mikey “Rosco” Blair and senior choir singer Rachel Willingham along with student athletes and the actual philanthropists Kerm Stroh, Frack, Schmidthorst, Miles and Young.

Go Falcons!!!!
With exceptional production value, clever lyrics, good talent, great direction, Rap music and all around great taste BGSU has a lot to be proud. (Not too mention I’m a graduate of this fine University). They even managed to throw in a line or two of the college fight song which will make many of an alumni smile.

Sports Marketing at its Finest
It’s great to see an academic organization aligning with a great creative concept. Most agencies would love the opportunity to work on such a project. And the University had the courage to take the risk. What a great recruiting tool…but better yet…what a class act to recognize the contributions of the people who actually found the coin to flip the bill.

It’s refreshing…culturally relevant and all around FUN. Not to mention a great campaign strategy.

KUDOS to all involved. One more reason I’m proud to say I went to Bowling Green State University. By the way the urinals never looked that fancy when I was there. You ‘ll have to watch the video to get that one.


About Cloonan

Great Work Inspires Great People I’m always excited to see great peoples work. To hear and learn about others and share in their experiences in life, design and business. Who knows maybe someday I might learn something from you and you may read something of interest from me. Cloonan. Thinking Out Loud The opinions and views written in my blog are my personal views and insights…they do not in any way reflect or represent the views of my employer. The goal and spirit of social media is to increase communities, build relationships, share and put your personal perspective on life’s content. That is the purpose of my blog. I welcome all comments positive or negative to my own. Life is about sharing…it is about respect…it is about consideration…sometimes good and sometimes bad. Slainte’
This entry was posted in Advertising, brand, Campaign Strategies, Innovation, Music, Pop Culture and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s