Tag Archives: Advertising

Top Ten Things That Kill Creativity & Innovation


Being a creative director and working in marketing and advertising for the past thirty years it’s easy to identify the top ten things that kill an idea, prevent you from being creative or destroys innovation. Grant it there are easily … Continue reading

Posted in Advertising, Advertising Age, Best Practices, brand, Campaign Strategies, Cloonan, Cloonan Thinking, Creativity, Design, Design Innovation, Innovation, Leadership, Thought Leadership, Top 10, Web, Web Marketing | Tagged , , , , , , , | 2 Comments

It’s Halftime In America – Chyrsler Super Bowl Commercial Part 2


Chrysler hits another one out of the park with a continuation from last years ‘Imported in Detroit’. Chrysler strikes again with excellence and this year they add the grit and Americana of Clint Eastwood. Thank you Chrysler for a smart, … Continue reading

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Ad Man – Culture is what it’s all about


As an ad man and marketing guy (ok fine…once an ad man always an ad man) I’ve seen a lot of commercials that I just assume I’d been better off reading a chapter of Emerson vs. wasting my time gazing … Continue reading

Posted in Advertising, Advertising Age, Beer, brand, Creativity, Humanity, Music, Poetry, Pop Culture, Sports | Tagged , , , , , , , , , , | 1 Comment

Miami Valley Hospital TV Commercials


‘This Cared For’ Campaign Patients First…that’s what it’s truly all about here at Miami Valley Hospital. Thousands of people doing their best to put the needs and care of the patient first. Passion, care, commitment and the work ethic to … Continue reading

Posted in Advertising, Advertising Age, Best Practices, brand, Campaign Strategies, Cloonan, Cloonan Thinking, Creativity, Health Care, Humanity, Innovation, Social Media, Web Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Rewarding the Customer via Mobile


Hardees/Carl’s jr – Offers Quick Instant Rewards So you want to bring mobile direct to the counter…Hardees a quick service establishment has developed a mobile APP to do just that…simple, fast rewards to a hungry consumer. Location Based Reward with … Continue reading

Posted in Advertising, Advertising Age, Andriod app, APPS, Best Practices, brand, Creativity, Design, Digital, Innovation, iPhone, Mobile, Social Media, user experience, Web Marketing | Tagged , , , , , , , , | Leave a comment

‘Perceived’ Value is now (and always has been) ‘Real’ Value ask a true MadMen


Advertising guru Rory Sutherland from a little shop we all know as Ogilvy & Mather has a few things to say about perceived value being just as important to audiences as real value. In other words sports fans…advertising at its … Continue reading

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